The hotel business is one of the most competitive businesses in the world or the better word is ‘most cut throat’.
To run a hotel successfully it is important that the hotel management should be good and world class. Before making any change in the trends one should take a look to every aspect as any changes in the trend also have a wide impact on the diverse industries.
One of the biggest problems a human resource manager faced in managing is employee retention. As hotel industry gives a large number of job opportunities to part time workers which after gaining the relevant and desired experience always leave the jobs. Hotel Industry offers low wages which is also one of the major reasons for the low retention rate in this industry.
Hotel management should be done in terms of the guest interest as well because of the growing concern over environment friendly services; most of the people want a green and eco-friendly environment. So the hotel management should be interested in making their hotels more eco-friendly and green because people are ready to pay extra if the are getting an environmental friendly lodgings.
For a successful business Hotel operations also play a lead role. Some hoteliers try to be focused by improving specific departments operations where as some other try to improvise by a hotel-wide approach, some form of quality assurance service is also been implemented by some hotel and companies. But the two important areas that receive the attention by the officials were maintenance and the front-desk, study shows that by improvising in the operations hotels have experienced the increase in guests and also in employee satisfaction along with the improvement of profit as well.
Revenue management is also play a lead role in the success of any hotel. Aggressive Revenue is always a good practice and it has to be balanced with how the hotels normally manage their guests. Working with loyalty is always better to get a higher growth then charging some higher rates from certain group of customers or trying to overbook the rooms just to ensure less then full occupancy. These practices always hamper the loyalty of the customers and disgrace the hotel’s reputation as well.
Hotel sales can always be increased by a good reputation building with the customers and always being ready to help them with their issues. A good sales manager should never over estimate the requirements. He/She should always be ready to face the negatives that come up along the way. Hotel sale staff should always know how to close the sales call as it is the most important part of the entire conversation.
For more information: www.INNOvative-Hotels.com

An independent hotel management company – INNovative Hotel Management brings over 55 years of combined experience to your property. As both owners and operators over the years, our principal partners approach each asset with a comprehensive hands-on style that encompasses all areas of your property.
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Occupations related to hotel management can be found in the food, hospitality and tourism industry. In most cases, hotels or motels are integrated with coffee bars, restaurants, clubs and spa centers. In which case, having a career in hotel management does not mean that it will be limited to managing the hotel since a prospective manager can be assigned to a specialized area such as the restaurant, coffee bar, club, etc. Depending on the functionality of the management job, hotel management occupations are very important for the proper operation of hotel establishments.
Hotel or Motel managers handle the organization and control hotel operations. They are responsible for providing guest accommodation, meals and other such services. Current trends in the market indicate that hotel management is a good prospect for a career for forty and above gents and ladies. These managers usually have an average weekly earning of US$ 800, of which in a year will be about US$ 38,400. Not much, but enough to have a fine living and luxury.

Tasks Of A Hotel Manager
A hotel manager is primarily task to oversee reservation, reception, room service and housekeeping activities in the hotel. Reservation activities usually involve guest requests for reservation of a particular room, in which, the room has to be checked if free for accommodation. The reception area also serves as the information area where guests can inquire for available rooms for accommodation as well as other special requests. The room service includes bellhops and bell boys in service of the hotel guests. Room service, on the other hand, entails the delivery of luggage to the assigned room as well as granting special requests of guests such as hot water, etc. House keeping activities, on the other hand, is the job of housekeepers. Activities include arranging the beds of each rooms, changing towels and collecting trash.
A hotel manager also plans and supervises entertainment activities held at the hotel. The hotel manager must be creative enough as to be able to continuously offer entertainment to his guests. Hotels usually have different strategies in order to enliven the spirits of their guests. Sometimes, prizes are at stake in such games or entertainment held at hotels, which may be in the form of free one night accommodation or free accommodation vouchers in some hotels under the same management.

A hotel manager also supervises the security arrangements, as well as maintains garden and hotel properties. Usually, the security arrangements would require the hiring of a security manager who is well knowledgeable in security matters. Garden and hotel properties that need to be maintained and kept are electric floor polisher, vacuum cleaners, and other necessary maintenance equipment for hotel fixtures and furniture. The hotel manager also have to plan and supervise all the activities in the bar, restaurant, conference and function rooms, and ensure the compliance of the hotel with existing and current occupational health and safety regulations.
The hotel manager must also oversee the accounting and purchasing activities of the hotel. In reality, the hotel have a number of managers which can include a food service manager, club manager, reception manager, security manager, etc. So basically, any of these occupations can be categorized as a career in hotel management.
Food Service Management
Food service managers are tasked to oversee and supervise the preparation and presentation of the food. Usually, food service managers are present in hotels, restaurants and other similar establishments. They maintain the quality and quantity of the food and ensure the satisfaction of the guests and customers. They are also reactionary to customer feedback and modify what needs to be changed in the recipe of the menu items.
The food service manager is also responsible for the monitoring of the stocks of raw materials and must ensure that the raw materials are being used economically as well as effectively. He also makes sure that the hotel or restaurant is complying with the current health and fire hazard standards.
Club Management
Club managers organizes and directs the operations of licensed clubs including the provision of food, liquor, entertainment and other similar amenities for members. Although current market trends reveal an average prospect for club management as a job, it has always been part of hotel management and will always be attractive for job seekers.
Health Club Management
Health club managers supervise and coordinate the activities of the health staff at health clubs or physical fitness gyms. They are responsible for planning the exercise programs for the members, selling membership contracts and providing instructional guidelines on physical fitness for the customers. The physical fitness facilities usually include weight loss programs, yoga centers, aerobic classes, sauna rooms and day spas. Nowadays, martial arts instruction classes are also included.
Major duties performed by the health club managers include interviewing, hiring and training of new employees. He will also have to assign and adjust the work schedules of employees to be able to meet the demands of the customer. Programs on weight control and body building are drafted and sold to health club customers. Aside from demonstration of the proper operation of exercise equipment, health club managers conduct a special class that includes yoga, aerobics, martial arts, etc.
Public Relations Manager
Public relations manager are tasked to interact with hotel guests or customers, extract their feedback and provide solutions appropriate to their problems while they are staying in the hotel. They must have above average people skills to be able to be a successful public relations manager. Most of the time, he will have to face complaining guests or customers who are usually irate already, so he must be ready to calm down tense nerves by being polite and accommodating. He will also have to face the media about concerns or issues worthy of media attention.
In the event of having a famous star as guest, the public relations manager is the one who must find ways to shield the guest from the media or from other people. To such people, privacy is a very expensive commodity and therefore is a valid cause for disappointment with the hotel if ever a guest feels that his or her privacy is being pried upon.

Freelance writer for over eleven years.
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Resident or hotel managers are responsible for the day-to-day operations of the property. In larger properties, more than one of these managers may assist the general manager, frequently dividing responsibilities between the food and beverage operations and the rooms or lodging services. At least one manager, either the general manager or a hotel manager, is on call 24 hours a day to resolve problems or emergencies.
Assistant managers help run the day-to-day operations of the hotel. In large hotels, they may be responsible for activities such as personnel, accounting, office administration, marketing and sales, purchasing, security, maintenance, and pool, spa, or recreational facilities. In smaller hotels, these duties may be combined into one position. Assistant managers may adjust charges on a hotel guest’s bill when a manager is unavailable.
Lodging managers are responsible for keeping their establishments efficient and profitable. In a small establishment with a limited staff, the manager may oversee all aspects of operations. However, large hotels may employ hundreds of workers, and the general manager usually is aided by a number of assistant managers assigned to the various departments of the operation. In hotels of every size, managerial duties vary significantly by job title.
General managers have overall responsibility for the operation of the hotel. Within guidelines established by the owners of the hotel or executives of the hotel chain, the general manager sets room rates, allocates funds to departments, approves expenditures, and ensures expected standards for guest service, decor, housekeeping, food quality, and banquet operations. Managers who work for chains also may organize and staff a newly built hotel, refurbish an older hotel, or reorganize a hotel or motel that is not operating successfully. In order to fill entry-level service and clerical jobs in hotels, some managers attend career fairs.
Because hotels are open around the clock, night and weekend work is common. Many lodging managers work more than 40 hours per week, and may be called back to work at any time. Some managers of resort properties or other hotels where much of the business is seasonal have other duties on the property during the off-season or find work at other hotels or in other areas.
Lodging managers experience the pressures of coordinating a wide range of activities. At larger hotels, they also carry the burden of managing a large staff and finding a way to satisfy guest needs while maintaining positive attitudes and employee morale. Conventions and large groups of tourists may present unusual problems or require extended work hours. Moreover, dealing with irate guests can be stressful. The job can be particularly hectic for front office managers during check-in and check-out times. Computer failures can further complicate processing and add to frustration levels.

Hotels increasingly emphasize specialized training. Postsecondary training in hotel, restaurant, or hospitality management is preferred for most hotel management positions; however, a college liberal arts degree may be sufficient when coupled with related hotel experience or business education. Internships or part-time or summer work experience in a hotel are an asset to students seeking a career in hotel management. The experience gained and the contacts made with employers can greatly benefit students after graduation. Most degree programs include work-study opportunities.
Community colleges, junior colleges, and many universities offer certificate or degree programs in hotel, restaurant, or hospitality management leading to an associate, bachelor, or graduate degree. Technical institutes, vocational and trade schools, and other academic institutions also offer courses leading to formal recognition in hospitality management. In total, more than 800 educational facilities provide academic training for would-be lodging managers. Hotel management programs include instruction in hotel administration, accounting, economics, marketing, housekeeping, food service management and catering, and hotel maintenance engineering. Computer training also is an integral part of hotel management training, due to the widespread use of computers in reservations, billing, and housekeeping management.
More than 450 high schools in 45 States offer the Lodging Management Program created by the Educational Institute of the American Hotel and Lodging Association. This two-year program offered to high school juniors and seniors teaches management principles and leads to a professional certification called the “Certified Rooms Division Specialist.” Many colleges and universities grant participants credit towards a post-secondary degree in hotel management.
Lodging managers must be able to get along with many different types of people, even in stressful situations. They must be able to solve problems and concentrate on details. Initiative, self-discipline, effective communication skills, and the ability to organize and direct the work of others also are essential for managers at all levels.
Persons wishing to make a career in the hospitality industry may be promoted into a management trainee position sponsored by the hotel or a hotel chain’s corporate parent. Typically, trainees work as assistant managers and may rotate assignments among the hotel’s departments—front office, housekeeping, or food and beverage—to gain a wide range of experiences. Relocation to another property may be required to help round out the experience and to help grow a trainee into the position.
Work experience in the hospitality industry at any level or in any segment, including summer jobs or part-time work in a hotel or restaurant, is good background for entering hotel management. Most employers require a bachelor’s degree with some education in business and computer literacy, while some prefer a master’s degree for hotel management positions. However, employees who demonstrate leadership potential and possess sufficient length or breadth of experience may be invited to participate in a management training program and advance to hotel management positions without the education beyond high school.
Large hotel and motel chains may offer better opportunities for advancement than small, independently owned establishments, but relocation every several years often is necessary for advancement. The large chains have more extensive career ladder programs and offer managers the opportunity to transfer to another hotel or motel in the chain or to the central office. Career advancement can be accelerated by the completion of certification programs offered by various associations. These programs usually require a combination of course work, examinations, and experience. For example, outstanding lodging managers may advance to higher level manager positions.
Renewed business travel and domestic and foreign tourism will drive employment growth of lodging managers in full-service hotels. The numbers of economy-class rooms and extended-stay hotels also are expected to increase to accommodate leisure travelers and bargain-conscious guests. An increasing range of lodging accommodations is available to travelers, from economy hotels which offer clean, comfortable rooms and front desk services without costly extras such as restaurants and room service, to luxury and boutique inns that offer sumptuous furnishings and personal services. The accommodation industry is expected to continue to consolidate as lodging chains acquire independently owned establishments or undertake their operation on a contract basis. The increasing number of extended-stay hotels will moderate growth of manager jobs because these properties usually have fewer departments and require fewer managers. Also, these establishments often do not require a manager to be available 24 hours a day, instead assigning front desk clerks on duty at night some of the responsibilities previously reserved for managers.
Additional demands for managers is expected in suite hotels, because some guests—especially business customers—are willing to pay higher prices for rooms with kitchens and suites that provide the space needed to conduct small meetings. In addition, large full-service hotels—offering restaurants, fitness centers, large meeting rooms, and play areas for children, among other amenities—will continue to provide many trainee and managerial opportunities.

Freelance writer for over eleven years.
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Though the industry is likely to do well in the long term, the Bureau of Labor Statistics predicts there won’t be very much growth in the number of jobs for hotel managers. A lot of new hotels will be economy class and extended-stay hotels, and these kinds of accommodations don’t hire as many managers as shorter-stay, more upscale ones. However, increasing business travel and domestic and foreign tourism will drive employment growth of hotel managers and assistants.

Hotel and motels rent rooms to customers. These businesses need employees to clean rooms and check in guests. Larger hotels also need employees to plan conferences, set up rooms for events, and prepare meals for guests. Hotel and motel managers oversee all these departments and make sure employees do good work. Duties vary with the size and type of the business. In small hotels and motels, one manager may be in charge of all departments. In large hotels, each department may be run by an assistant manager. General Managers are in charge of the entire hotel. They often help create budgets, policies, and advertisements. They also may set room rates and fees.

There are several types of assistant managers. Executive housekeepers are in charge of the workers who clean the hotel. They inspect the hotel to make sure that all areas are clean. Front office managers are in charge of reservations and room assignments.
Food and beverage managers oversee restaurants and banquets. They plan menus, set prices, and order supplies. Convention services managers coordinate all hotel activities related to meetings. They meet with clients and plan schedules. Then they work with the food service and front office managers to serve and lodge the visitors.

Assistant managers hire, train, and supervise the members of their staff. They assign duties to workers and schedule their shifts. They also solve customers’ complaints and answer questions about their departments. In addition, managers write reports about their department.
They also order food or supplies and may negotiate contracts with vendors. Assistant managers meet and talk with the general manager several times a week. They also talk to other assistant managers when coordinating large events, such as weddings.

In general, managers of small hotels and motels have more duties than managers of larger businesses. This is because there are fewer employees in smaller hotels and motels. Thus, managers are likely to fill in for absent workers. For example, managers may occasionally clean rooms, take reservations, check guests in and out, or make general repairs. Managers of small hotels and motels have many administrative tasks. They interview, hire, and train new staff. They schedule laundry service deliveries and order supplies. In addition, they keep track of income and expenses.
In short, hotel managers wear a million different hats and juggle a million different tasks. As managers who oversee the running of entire hotels or motels, they must have an incredible eye for detail, enormous organizational ability, and lots and lots of energy. Initiative, self-discipline, effective communication skills, and the ability to organize and direct the work of others are also essential for managers at all levels.
In the course of the day, hotel managers face all sorts of crises. They must make many quick decisions with grace and aplomb. They must have a good sense of business and know how to promote their hotel through advertisements, promotional events and special offers.
Twenty years ago, hotel managers came up through the ranks, usually starting out at the front desk. This is less likely today. An associate’s degree can qualify someone to be an assistant manager or manager of a small hotel, but in a large hotel, it’s difficult to rise beyond assistant manager without additional education. Most department managers have a bachelor’s degree, preferably from a hotel-school program. These programs usually require extensive internships, and this is how future managers get their initial work experience. Hotel executives often have advanced degrees in a specialty or an MBA.

In chain hotels like Sheratons or Marriotts, new managers, even those with hotel school degrees, are usually put through a year-long management trainee program before being assigned to an assistant manager position.
Because hotels are open around the clock, night and weekend work is common. Many hotel managers work more than 40 hours per week. Managers who live in the hotel usually have regular work schedules, but they may be called to work at any time. Some employees of resort hotels are managers during the busy season and have other duties during the rest of the year.
Salaries of hotel managers and assistants vary greatly according to their responsibilities and the segment of the hotel industry in which they are employed. Managers may earn bonuses up to 25 percent of their basic salary in some hotels and may also be furnished with lodging, meals, parking, laundry, and other services. In addition to typical benefits, some hotels offer profit-sharing plans and educational assistance to their employees.

A well-run hotel or restaurant is the result of carefully choreographed teamwork and specific knowledge and training in the administration of such places. A Master’s degree in hospitality administration will prepare the student for a career in the aspects of the hospitality industry that are nothing less than vital for the success and growth of these kinds of businesses. The coursework is often quite similar to that undertaken by students in MBA programs, but in this case they focus in on the hospitality industry, as opposed to other aspects of the business world. Courses may include marketing, negotiation techniques, asset management, entrepreneurship, systems analysis, and restaurant and spa development.

The Master of Science Program (MS) taking about 1 1/2-year is geared toward hospitality professionals who wish to continue their careers in an academic or research setting and is designed to help students develop solid graduate-level research skills within a focused hospitality research area. The majority of the student’s course work is tailored to the student’s area of hospitality research interest and academic and professional background. Students plan their concentration area courses as well as thesis research with their thesis committee.

If you are in high school, find out about CTE courses in Hotel/Motel Marketing, Hospitality Management, Hospitality Services and Travel and Tourism Marketing. These courses can lead to hospitality skills certification from the American Hotel & Lodging Association and the National Occupational Competency Testing Institute.
Freelance writer for over eleven years.

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