REVPAR… GOPPAR…Something is Missing
By Patrick Landman
In the early days we all measured the performance of our hotel based on occupancy. Then the revenue management phenomenon hit our industry and we all shifted to REVPAR. Nowadays the keyword is GOPPAR. We want to see how every booking affects our GOP. But something is missing…
On a…

Marketing Innovation for Hotel in 2010!
By Carol Verret
While demand probably isn’t coming roaring back in 2010 it is returning. It’s time to shake off the ‘battle fatigue’ of 2009 and hit the ‘reset’ button for 2010 to take advantage of the positive opportunities that present themselves going forward. ‘In a recent AP-GFK poll, 72%…

Critical Email Prospecting Straregies
Jay Schwedelson, Corporate Vice President of Worldata, focused on the newest trends and lastest developments in prospecting, in his presentation ‘Critical Email Prospecting Strategies for 2010,’
At the Email Evolution Conference 2010 in Miami Beach, Florida. Below are some quick tips your hotel in Business Marketing Email can use to improve…

The current scenario
The Indian economic bubble has managed to achieve a commendable feat of growing bigger and bigger without bursting. The consequences are there for all to see. The Bull Run in the Indian stock markets has been unstoppable and the much ridiculed spending power of the average Indian has touched new highs. Above…

A recent news item revealed that the hotels in London are the most expensive hotels in the world. The above information gives enough reasons for a common man to look for cheap hotels while he is planning a holiday. We are talking about cheap hotels, however cheap hotels does not necessarily mean bad hotels…